Website Testing Leads to $Millions
Its common knowledge that website testing can bring in double-digit revenue increases, so why do so many dating sites stick with the same design and layout year after year? My mantra with clients is...
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Match Adds You Might Like, HotorNot-Style Photo Browsing
Match has implemented a HotorNot-style browsing feature on member homepages called You Might Like. It’s a simple feature, the two options are Skip and Save. Skip I get, but why Save? People’s Saved...
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OkCupid Launches People Discovery Service Tallygram
The well-funded geek squad at OkCupid Labs in NYC are entering the social discovery market with the launch of Tallygram. With Tallygram, we’re utilizing the Facebook social graph, and our experiences...
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Online Dating Industry News For 11-19-12
Two great great dating site videos. “There’s something you should know about Jen, she voted for Dennis Kucinich”, Ha! Great marketing piece to pander, I mean cater, to liberals and conservatives....
View ArticleOnline Dating Summit Recap
It was great to see everyone at Online Dating Summit in Miami! Met a lot of readers from EU and AU as well as key players at top US dating sites. Many people were fried after Affiliate Summit in Vegas....
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Eharmony Now Free to Communicate, Pay to Browse Photos, New Profile Layout
eHarmony is in the middle of going through an incredible transformation. I haven’t visited the site in a while, and boy was I surprised when I logged in over the weekend. I’ve been doing a lot of...
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POF Cleans Up Its Act
When I logged into POF today I saw two interesting messages. TL;DR (too long, didn’t read): POF is blocking hookups based on age difference and message wording, resulting in immediate bans, Intimate...
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OkCupid Launches Promote Me Feature
OkCupid has launched paid exposure functionality. After Badoo and other sites started banking serious cash based on features such as paid exposure, it’s no wonder that more dating-centric sites are...
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HowAboutWe Adds SpeedDate and DateMap
I’ve always loved the design and marketing of HowAboutWe, although in terms of profiles, search and being effective, it’s always fell a bit short for me compared to the top dating sites in terms of...
View ArticleOnline Dating Industry Update 11-12-13
Match.com is now making $200M a quarter. In the not-too-distant future it’s going to be a billion dollar a year company. More at IAC. Now this is interesting, eHarmony gets into matchmaking at $5,000 a...
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